About

Elena Sviridova, fashion designer, architect and artist, born in Russia and based in Italy.

She has found herself in the realization of a childhood dream of creating clothing. Elena conveys the values of self-development, active life, freedom, and fashion without any bias on the questions of nationality, gender, or sexuality, using fabrics of both genders, traditionally considered "feminine" and "masculine," masculine cut in the women's collection; creation of the cultural mix Fusion collections.

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Mission

"I want to bring the values of Slow Fashion, such as the use of quality fabrics and universal and versatile patterns, to the wider public.

I want to make a step over the boundaries of traditional design for casual fashion, creating real designer clothing for everyday living at an accessible price, thereby encouraging more people to be creative, open-minded and self-determined".

Vision

"I like to use sartorial methods in Ready-to-wear collections and, vice versa, to use industrial fabrics and techniques in tailoring and upcycling clothing.

I prefer a "Made by human" process that is passionate, thinking and emotional, but I also accept high technology, which can facilitate routine and release the time for real creative work."