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ELENA SVIRIDOVA
Creative & Product Direction
for Fashion Brands
I work with brands on product definition, visual strategy and launch — using AI and real production experience in Italy.
Founder & designer EleNelen fashion brand
Lecturer in Light Design in Accademia IUAD, Naples
Based in Italy
When the brand needs me
- when launching a collection or capsule
- when visual doesn’t reflect the product or brand positioning
- when ideas need to be tested before investing in production
How we work
Product & Visual Strategy →
Strategic work at the intersection of product, visuals, and brand positioning — when a brand needs clarity before scaling, launching, or rethinking direction.
Visual direction and AI-powered production for fashion brands — from testing ideas before investment to full visual production, including lookbooks and editorial stories.
Fashion collection and Product development at the intersection of concept, design, and production, supported by direct experience with Italian manufacturers.
Visual direction and styling for campaigns, editorials, and brand imagery — ensuring consistency between product, image, and positioning.
Pattern, illustration, and concept development used to shape ideas, visual narratives, and product directions within fashion projects.
Spatial and interior design projects that inform my systemic approach to form, proportion, material, and lifestyle environments.
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